Under manager Nigel Clough Sheffield United have progressed to the FA Cup Fourth Round and have done for the past three seasons. They started their cup campaign with a three goals to two victory at Colchester United way-back in November before beating Cambridge United by two goals to nil live on BT Sport. And, of course 6,000 Blades fans witnessed that historical 2-1 win at Aston Villa last Saturday.
Fans young and old can only dream of which the Fourth Round might have in store when the Blades host either Norwich City or Fulham - will it be another memorable day which we witnessed at Villa Park or at Bolton Wanderers in 2008 or will it just be like against Swansea City in 2007? These are questions which cannot be answered but this is what makes the competition what it is.
However, for the clubs involved there is more at stake than pride and rewarding their fans with cheaper tickets and the potential to land a home tie against a Premiership club - there is of course dreaming of winning it where only the rarest of Blades fans will recall our last cup-final victory in 1925.
But from the three previous cup-ties played out to date the Blades have earned £112,500 for the victories against Colchester, Cambridge and Villa whilst they would receive a further £90,000 should they win their fourth round tie on 26 January. Adding to this is the gate receipts received and having all ready been shown on BT Sport will have received funds from that also.
The Blades Fourth Round tie will also be shown live on BT Sport and both clubs involved will earn broadcasting right of £144,000 each. Adding this to the sums already won, United have profited at least £256,500 before broadcasting rights for the cup-match at Cambridge and three matches of gate receipts.
This can only be seen as a positive - with League One clubs restricted on how much they can spend, it should allow United that extra financially to spend how they chose.