The main aims of the fanzine are to raise money for supporter's trust, CFU (who receive 100% of the fanzine's profits) and to raise awareness of the plight of Cambridge, and fellow struggling clubs. The editorial team tells us:
"These are very crucial times for Cambridge United, and their survival. If we are to have a future, we need every fan from every club to throw their weight behind this campaign, and to buy their copy of the fanzine. The fanzines will be on sale for £1 around the grounds and in the club shops of other teams, from the Premiership to The Ryman League, and Plymouth to Middlesbrough. People can also mail order a copy online, if their club is not selling the fanzines, by visiting www.cambridgeunited.tk and following the instructions.
"This issue is different to a usual issue of United in Endeavour. Not only is it being sold on a much larger scale than usual, but it also takes a look at other clubs as well as other issues in football today. All of the profits are given directly to supporter's trust CFU, so your pound will go far"